Post by account_disabled on Mar 13, 2024 3:36:49 GMT
Anyone who has a broad vision of digital marketing, analyzing the channels and the main strategies to be able to sell products and services, cannot help but notice that the strategy based on the promotion of sponsored posts or advertising banners does not yield what it should. One of the main reasons is the ease with which the common user realizes that they are dealing with a promotion. After years of promotions, the user develops the antibodies that allow him to look at more or less alluring advertisements with disenchanted eyes. Influencer marketing shifts the focus from the content to whoever wrote it “ A brand is no longer what the company tells consumers, but what consumers say about the brand ” – Scott Cook , CEO of Intuit It's no secret.
Many people's digital lives have moved to social media. Many people have India Mobile Number Data become aware that today it is easy to come into contact with a large number of people and have understood that they themselves can be vehicles of information. Users of the major social networks expect brands to talk WITH them rather than TO them. Some brands have understood that, by strategically collaborating with some "personalities" on the internet, they can seduce and trigger conversations. Kyle Wong on Forbes says in the article “ The Explosive Growth Of Influencer Marketing And What It Means For You ”: Social media have radically changed the balance of power between consumers and brands, because they allow recommendations from customers, playing a fundamental role in maturing the purchasing decision.
According to a McKinsey study , word-of-mouth generates more than double the sales of paid advertising, and these customers have a retention rate of more than 37%. (…) Influencer marketing can be loosely defined as a form of marketing that identifies and targets people with influence over potential buyers. In the past, brands have focused on popular bloggers and celebrities, but today there is a new wave of “communicators,” who can have just as much impact. (…) in his famous book “ The Tipping Point ” (Italian title: “The critical point”) Malcolm Gladwell calls “ mavens ”: people who have an excellent body of knowledge on a specific topic The “fad” for influencer marketing has now broken out in the United States.
Many people's digital lives have moved to social media. Many people have India Mobile Number Data become aware that today it is easy to come into contact with a large number of people and have understood that they themselves can be vehicles of information. Users of the major social networks expect brands to talk WITH them rather than TO them. Some brands have understood that, by strategically collaborating with some "personalities" on the internet, they can seduce and trigger conversations. Kyle Wong on Forbes says in the article “ The Explosive Growth Of Influencer Marketing And What It Means For You ”: Social media have radically changed the balance of power between consumers and brands, because they allow recommendations from customers, playing a fundamental role in maturing the purchasing decision.
According to a McKinsey study , word-of-mouth generates more than double the sales of paid advertising, and these customers have a retention rate of more than 37%. (…) Influencer marketing can be loosely defined as a form of marketing that identifies and targets people with influence over potential buyers. In the past, brands have focused on popular bloggers and celebrities, but today there is a new wave of “communicators,” who can have just as much impact. (…) in his famous book “ The Tipping Point ” (Italian title: “The critical point”) Malcolm Gladwell calls “ mavens ”: people who have an excellent body of knowledge on a specific topic The “fad” for influencer marketing has now broken out in the United States.